Five years ago I identified a cohort of older people I called the Charmed Generation. A combination of final salary personal pensions, house price inflation, lack of debt and inherited money from their parents has insulated these people from the financial trauma that has afflicted their children and grandchildren and many of their peers.
Web video viewers stick around longer on mobile devices than they do on the desktop, according to this article on the Forbes blog.
The habits of 125,000 unique mobile visitors were analysed and it was found that, iPad users look at videos for 5 minutes, Symbian users for 4.1 minutes, Android users for 3 minutes, and iPhone for last 2.4 minutes.
An article in the Creating Results blog has some interesting stats about the effectiveness of referrals in the Health, Travel and Financial Services Industries
The median age of prime-time television viewers (in the US) is nearing 51 years old.
In words of one syllable, this means that more than half of all prime-time viewers are outside of the advertiser's favourite demographic of 18-49. The medium that has long been synonymous with massive reach is quickly becoming the most efficient way to reach lots of old people!
An article in Mediapost discusses this issue.
To help address this issue, the author of the article has created the Boomer Legibility Initiative for a New Decade (BLIND) group on Linkedin to convince marketers to increase the point size of their fonts by 1 point this year, in 2015, and in 2020. What a sweet idea.
Google ranks second only to doctors as source of health information.
Not that it comes as much of a surprise, but after asking your doctor, Google is the next most influential advisor about health information.
These charts were constructed using ZenithOptimedia’s ROI Tracker - a consumer research-based tool that measures and helps plan marketing activities across the range of brand contact touchpoints.
After cognitive decline, the physiological effects of ageing on eyesight are, in my view the most important for marketers to understand. Let's be honest, it is a subject that most marketers don't ever think about. This video makes a start to explain one facet of the problem - the decline in the eye's ability to distinguish colour contrast. This article provides a much more detail explanation of the subject.
According to the consulting group Bain & Co, shoppers are suffering from "luxury shame". These results appear in its latest report about the global luxury industry.
The WSJ (sorry subscription only) covers this research and has a fascinating article about the trials and tribulations of the luxury suppliers.