by: Dick Stroud
The investment bank Morgan Stanley has published a report on teenage media consumption written by a fifteen year old.
The intern was asked by the company’s media and research department to describe how he and his friends "consumed media" like games consoles, cell phones, television and the Internet...
by: Dick Stroud
OK, the recession is a nasty thing, we are all agreed upon that fact.by: Dick Stroud
The argument is more complex than my title suggests but that is the gist of the conclusions from a recent Harris research.
by: Dick Stroud
Marketers should have a couple (well two business and one personal) questions that are dominating their thinking.
The business ones are - how does my business navigate and prosper during the recession - secondly how will consumer behaviour change as we move into the post-recessionary era.
The personal question, and probably the most pressing, is how the hell do I keep my job.
by: Dick Stroud
This is a very interesting blog posting by Des Walsh about the usefulness of the term “Baby Boomer” or any of the other generational definitions (e.g. Gen X, Gen Y, Gen Jones ..) when talking about the demographics of China. He concludes that the term doesn’t have much relevance. Do have a look at his presentation about PR 2.0 that was given to a Chinese audience.
by: Dick Stroud
The branding consultancy Clear (part of M&C Saatchi) has divided the way UK consumers are reacting to the recession into eight groups. The original article was published in Marketing Week – unfortunately it is subscriber only.
The most extreme group are those who are "cutting back". These tend to be older females on a lower income and have changed their behaviour the most, compared with any other group.
by: Dick Stroud
The International Monetary Fund estimates that the G 20 nations will, as a result of the recession, have increased their national debts by an average equivalent to nearly 25% of gross domestic product between 2007 and 2014. That is a lot of money.
by: Dick Stroud
Black people behave like XX, White people like YY, Latinos like ZZ and the Chinese like a combination of XX+YY+ZZ. Rubbish you say and you would be right.
How about Muslims behave like AA, Christians like BB and Jews like CC and Taoists like a bit of this and a bit of that. Rubbish you say and you would be right.
by: Dick Stroud
Another day another Boomer conference.
This morning my inbox contained yet another press release about a “Boomer Summit”. The first few paragraphs contained the usual mandatory stuff demonstrating the importance of the older market.
by: Dick Stroud
Thanks to Chuck Nyren for telling me about research from MetLife Mature Market Institute (MMI) that investigates the role that ‘purpose’ has in determining the lives of older people. The research was based on interviews with more than 1,000 Americans between the ages of 45 and 74. When you read the next article you might think the main 'purpose' is trying to find a job.