Not only are they not moral, they're not inherently efficient, let alone just or fair. Markets possess no magic capacity for resolving differences that human beings can't (or won't), and they don't know more or less than we do. They're not bad, but they're not good either. Markets are agnostic to morality.
Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman.
Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman.
Calling the output of writers, musicians, moviemakers and even the artisans of branding's dark arts "content" is like referencing the substance of every meal "food," or labeling the specific events of human experience "life."
I read with a mixture of shock and smug satisfaction the recent New York Times story in which a Marine Corps general said “PowerPoint makes us stupid.” It turns out the popular presentation format has been messing up American war strategists just like it has confounded corporate planners.
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).
In case you haven't noticed it, almost every public and commercial establishment blew up this year. Your reputation and brand aren't what they used to be.
'Tis the season to diss Apple in some very creative and entertaining ways. I'm just not sure whether it's a sign of strategic marketing insight, or fishbowl-like confusion of message over meaning.
(NOTE: This essay draws on a chapter in my new book, Bright Lights & Dim Bulbs, which identifies nine radical branding and marketing insights for innovative business leaders to watch in 2010).
JPMorgan Chase announced earlier this week that it plans to hire 1,500 new mortgage and small business bankers by the end of 2010. I think this is a tremendous branding opportunity.
"We have invested in new systems, aggressively grown our capacity and are now looking to increase our sales force," said its head of home lending in a statement reported on CNN.
Street fashion designer Rick Klotz has announced that he's going to forsake any brand logos or names on his Freshjive products next year. Is it an anti-branding move, or something more?
I say something more.