Not only are they not moral, they're not inherently efficient, let alone just or fair. Markets possess no magic capacity for resolving differences that human beings can't (or won't), and they don't know more or less than we do. They're not bad, but they're not good either. Markets are agnostic to morality.
Guest Post by: Maria Pergolino
Oftentimes we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.
Five years ago I identified a cohort of older people I called the Charmed Generation. A combination of final salary personal pensions, house price inflation, lack of debt and inherited money from their parents has insulated these people from the financial trauma that has afflicted their children and grandchildren and many of their peers.
I recently wrote about the Fast Company Future of Advertising article in Challenging Conventional Thinking and Forbes has a follow-up piece interviewing advertising students about what they think about the future of advertising.
I make no apology for writing another post on agility. I think it's one of the most fundamental (and often unacknowledged) shifts that businesses need to make in order to be fit for purpose in the world in which we find ourselves. We no longer need to follow the model of creating a perfectly crafted plan, spending a lot of time executing that plan before we ship it, and only then finding out whether it is successful or not.
Guest Post by: Laszlo Kövari
I got this email the other day from a marketing guy looking for a job.
It’s so full of generalities that it’s borderline funny. I think it would be difficult to write something like this for a “the most undifferentiated” competition.
Guest Post by: Jo Stratmann
With the launch of our social media influencers report this Friday 3rd December, we thought it would be useful to think more about how to engage with influencers online.
What do Ford and Delta Airlines have in common?
More specifically, what does the following ad for Ford’s new Edge and an announcement by a Delta SVP about improvements at the airlines’ LaGuardia terminal have in common?
"The author dismisses the more traditional explanations about why the industrial revolution began in Britain—such as an abundance of coal or the insatiable demands of the Royal Navy—concluding, instead, that it was England’s development of the patent system that was the decisive factor. By aligning the incentives of private
When I glanced over “Google Equates “Design” With Endless Testing. They’re Wrong” by Co.Design editor Cliff Kuang, my immediate reaction was, does the editorial team at Fast Company’s Co.Design know what they are talking about? I had to re-read it just to be sure, and both times I concluded that they were overly harsh.