Over the last few months I’ve had the opportunity to hire and partner with other service providers. It’s been interesting because I’m usually the one service-providing.
These have been great learning experiences for me, as I’ve gotten to enjoy first-hand the benefits of working with really good service providers — as well as feel the frustration and disappointment resulting from working with some not so good ones. I thought I’d share my observations from the other side of the table.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen customer experience, customer service, Denise Lee Yohn, designers, Management, Marketing & Strategy Innovation, research firms
Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen brand marketing, citizenship, corporate accountability, Jonathan Salem Baskin, Marketing & Strategy Innovation, meaning, Pepsi, refresh project, social marketing
Pepsi is so happy with its "Refresh Project" social media marketing campaign that it has renewed funding for 2011 and will expand it to the rest of the world. This year it will give away $20 million to the good works projects that win the most supportive votes from consumers, representing "true democratization of the philanthropic process," according to a company spokesman.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen brand marketing, citizenship, corporate accountability, Jonathan Salem Baskin, Marketing & Strategy Innovation, meaning, Pepsi, refresh project, social marketing
An individual who aligns themselves with a larger organization and has established a reputation, let's say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen brand ambassadors, David Armano, Marketing & Strategy Innovation
[This post is our first guest post at Neuromarketing, and is written by branding expert Denise Lee Yohn. Feel free to leave a comment, either to welcome Denise or to add your thoughts to her provocative hypothesis!]
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Marketing & Strategy Innovation Blog Gedeelde Artikelen customer needs, customer service, Denise Lee Yohn, emotion, Marketing & Strategy Innovation
Here's the thing about selling. Nobody wants to be sold to. What people do want are solutions. Need a new car? The problem is that you've outgrown your old one or worse yet, it's just gotten too expensive to maintain. Did the world change when you weren't looking? You might need help navigating that change, but you don't need to buy a bunch of stuff from a menu—you do need people, skills, talents, tools and the right relationships to help. But help really means "help me solve this"—and that means doing it together. So when you're "selling" what you're really doing is showing how well you can work together to solve the problem.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen buying, David Armano, Marketing & Strategy Innovation, selling, solutions
Guest Post by Maria Pergolino
Marketers are working hard to create great content that can be used to create sales leads, drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules:
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Marketing & Strategy Innovation Blog Gedeelde Artikelen Content, content marketing, Maria Pergolino, Marketing & Strategy Innovation, relevance, value creation
I've been involved in a number of customer service conversations lately, as I believe that in our social media world, companies are going to have to deal a lot more with customers who complain publicly when things don't go well.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen B2C relationship, CRM, customer service, David Polinchock, Marketing & Strategy Innovation, technology
Web video viewers stick around longer on mobile devices than they do on the desktop, according to this article on the Forbes blog.
The habits of 125,000 unique mobile visitors were analysed and it was found that, iPad users look at videos for 5 minutes, Symbian users for 4.1 minutes, Android users for 3 minutes, and iPhone for last 2.4 minutes.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen Dick Stroud, Marketing & Strategy Innovation, mobile, Video
When children first start to draw we teach them to colour in between the lines. We reward accuracy rather than interpretation. Neatness, not expression. This says a lot about our own predispositions. In this short but insightful interview, Seth Godin talks about an education system characterised by an industrial model from an industrial era.
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Marketing & Strategy Innovation Blog Gedeelde Artikelen children, creativity, education, Marketing & Strategy Innovation, motivation, Neil Perkin, Seth Godin