There are four types of brands online, and you can distinguish between them by listening to and analysing the conversations about the brands. This is an insightful takeaway from one of the most interesting presentations at the Social Media Marketing 2010 conference in London earlier in June. The presentation from web monitoring company Synthesio presented these four types of brand, showed the nature of conversations about them online and then showed some best practice examples of how such brands can engage online.
Marketing & Strategy Innovation Blog Gedeelde Artikelen brand engagement, brands, Buzz, Marketing & Strategy Innovation, Matt Rhodes, Online, social media marketing, viral
There are a lot of social media agencies out there (we at FreshNetworks being one of them!). Many doing different things and having different approaches. When a brand is getting started in social media, launching a particular campaign or engagement programme, or just looking for advice and support, it’s important to make sure you choose the right agency for you. One that you can work well with. One that offers what you need. One who will help you to realise your aims and expectations. And also one who will be practical and realistic about what you should do and what you can achieve.
Marketing & Strategy Innovation Blog Gedeelde Artikelen digital agencies, Marketing & Strategy Innovation, Matt Rhodes, Social media
McDonald’s is the world’s largest and fastest growing food service organisation. It is also a brand that attracts a lot of discussion and debate online. Not all of it positive.
This presentation from Heather Oldani, their Director of PR, is a great overview of how McDonald’s is using social media and online communities. From Twitter and Facebook to their own online communities.
Marketing & Strategy Innovation Blog Gedeelde Artikelen Marketing & Strategy Innovation, Matt Rhodes, McDonald's, online communities, Social media
Earlier this year we posted a series of examples of online communities in the TV industry. We looked at the way ‘old’ and ‘new’ media combine, how television broadcasters and production companies are working with online media. The examples we chose were all of ways in which online communities can be used to provide an additional set of experiences for a viewer, often after a programme has aired. From Channel Four’s Sexperience online community which supported the Sex Education Show to HGTV’s Rate My Space online community for people to share home improvement photos and tips.
Marketing & Strategy Innovation Blog Gedeelde Artikelen Marketing & Strategy Innovation, Matt Rhodes, online communities, social media tools, TV
Two things this week have shown the weakness of the traditional media outlets in the face of online communities of people. On Monday a judge issued an embargo on the Guardian newspaper to stop it reporting a question that was asked in the House of Commons. Within 18 hours not only had this embargo been lifted, but the question itself had possibly become the most reprinted and widest spread question ever raised in the British Parliament.
Marketing & Strategy Innovation Blog Gedeelde Artikelen Marketing & Strategy Innovation, Matt Rhodes, media, new media, news, online communities, Twitter
A couple of weeks ago, we wrote about how to write your firm’s social media policy. How it was important, first and foremost, for firms to have a social media policy. And that it is best to involve employees throughout the process of developing and implementing it.
For any firm, a social media policy is sensible. Your employees are already all using social media, they are talking to each other on their, they might say who they work for, they are giving advice to friends and maybe to customers. Having a vibrant and active set of employees online is great for any firm, but a simple set of guidelines helps both the brand and also the employees.
Marketing & Strategy Innovation Blog Gedeelde Artikelen Marketing & Strategy Innovation, Matt Rhodes, Social media, Word of Mouth
by: Matt Rhodes
There’s been a lot of talk about Twitter so far this year - starting with the incredible growth in number of Twitter users to more recent discussions about a Harvard Business Review report that 10% of Twitter users generate 90% of activity. In all these discussions there is a significant debate about how to monetise Twitter - how they can make money from it.
Image by Alex\ via Flickr
Marketing & Strategy Innovation Blog Gedeelde Artikelen Dell, Matt Rhodes, monetization, revenue sources, Social media
by: Matt Rhodes
Sometimes, if not most times, the best solution is also the simplest one. Why develop a complex device to connect two irregularly sized shapes when a bit of sellotape will do? Why ask people a series of complex questions about improving your product when what you really want to know is “how could we do things better”? And why provide complex levels of interactivity and engagement on your website when all you want is to get a few conversations going?
Image by ullrich.c via Flickr
Marketing & Strategy Innovation Blog Gedeelde Artikelen Matt Rhodes, presentation, simplicity, technology, TED
by: Matt Rhodes
We wrote last month about the Zappos story, about how they have used customer service to extend and enhance the customer experience and how this has had a positive impact on sales, satisfaction and growth. This example highlights the power of customer service - of listening to and then rewarding customers.Image by LiminalMike via Flickr
Marketing & Strategy Innovation Blog Gedeelde Artikelen conversations, customer service, Marketing, Matt Rhodes, presentation, Zappos
by: Matt Rhodes
People trust peers, even if they don’t know them. This is the observation behind the success of online communities from TripAdvisor to reviews on Amazon or indeed any one of the many examples of online communities that are growing and flourishing. We trust these strangers-cum-peers with important decisions in our live – from which hotel to book for our annual holiday, to support on medical or financial decisions. And some trust these strangers-cum-peers so much that they even lend money to them.
Image via Wikipedia
Import Gedeelde Artikelen Kiva, Matt Rhodes, micro-finance, online communities, Peer-to-peer, trust, Zopa
