by: Matt Rhodes
We posted last week about how customers sometimes do not know what they want. About how they cannot always articulate what they think, or how they are not always aware of what the opportunities and options might be. There is a third reason why it can be difficult to work with customers on co-creation – because they are not always aware of what decisions they make and why they make them. We are not, it turns out, as rational as we might think, or hope.
Image by nickwheeleroz via Flickr
Import Gedeelde Artikelen co-creation, decision making, Matt Rhodes, online communities
by:
Matt Rhodes
Research Reinvented have polled the Twitterverse (I hate that word!) to find the most influential people in the market and consumer research areas to follow. Rather ingratiatingly I’m one of them and now get to wait to see if I make the top 10.
At
FreshNetworks we make the most of strong research credentials, both in our specific
online research communities, but also helping all of our clients make the most of the
insight they can get from online communities.
Marketing & Strategy Innovation Blog Gedeelde Artikelen market research, Matt Rhodes, Social media
by: Matt Rhodes
Presentations from Facebook and MySpace at the Marketing 2.0 conference caused something of a stir - first of all for getting both on stage at the same time, and second as Damien Vincent from Facebook, having only just joined them from MySpace, seemed to momentarily forget who he was working for.Image by Getty Images via Daylife
Marketing & Strategy Innovation Blog Gedeelde Artikelen brands, Facebook, Matt Rhodes, MySpace, social media marketing, Social networks
by: Matt Rhodes
There are many examples of big brands in social media (in fact you can find a whole range across different industries in our online community examples), but at the Marketing 2.0 conference in Paris it was great to hear some real case studies from the people behind these strategies and campaigns.
Image via Wikipedia
Marketing & Strategy Innovation Blog Gedeelde Artikelen brands, consumer engagement, conversations, Ford, Matt Rhodes, online communities, Social media, Southwest Airlines
by: Matt Rhodes
Whether you use the Net Promoter Score or not yourself, you will undoubtedly have come across this ‘single number everybody needs to know’. On one level it is a calculation that takes into account how strongly people would be likely to promote your brand and returns a single score, expressed as a percentage. On another level, it is an entire approach to business and interacting with your customers that leads to the calculation of this score.
Marketing & Strategy Innovation Blog Gedeelde Artikelen detractors, Matt Rhodes, NPS, promoters, revenue
by: Matt Rhodes
Again this week, Twitter has been high on the media agenda. As is always the case during a time of innovation, brands are experimenting with lots of different ways of using Twitter. Some successfully and some less so. Time will tell which are the most appropriate and which have the highest return on investment, but it is worth all brands learning the basics of Twitter usage for marketing purposes and in particular for PR.
Marketing & Strategy Innovation Blog Gedeelde Artikelen Matt Rhodes, PR, presentation, Social media, TwitterFeed
by: Matt Rhodes
Last year we wrote about the case of the Virgin Atlantic employees who were sacked for talking about customers (and indeed their employers) in social networks, and why you should be careful what you say on Facebook. At the time we wrote that:
Marketing & Strategy Innovation Blog Gedeelde Artikelen employees, Matt Rhodes, online communities, Social networks
I have to admit that I’m not a regular reader of 
I was the 